About us

We're a small team of football fans. We got tired of opening twenty tabs every time we wanted a shirt or a pair of boots at the best price, so we built the comparison site we wished we had.

Football Cult is an independent price comparison site. We don't sell anything: no warehouse, no payments, no shipping or returns. When you pick an offer, we send you to the store and you buy there, on its terms.

We're funded by affiliate links: if you buy after clicking one, the store may pay us a small commission, at no extra cost to you. No store pays to be listed or to appear first.

How we pick the offers

• We only group offers for the same product: same team, season and kit for shirts; same manufacturer code or EAN for boots and gear. Player and fan versions are kept apart.
• We rank by final price: price plus shipping to the country you choose in the selector. Commission never changes the order.
• Prices are refreshed every night from the stores' catalogues, and eBay shipping is checked live.
• We flag unofficial replicas and marketplace sellers before you click.

If you spot a wrong price, a photo that doesn't match or a store we should add, write to us from the Contact page or with the report button on each product.

The legally required details of the site owner are in the Legal notice · How we make money